Each of us, especially when it comes to the primary founders, has always held immense respect and admiration for each other due to the work we collaborated on during our university days. Even back then, there were discreet attempts to market some of our early digital projects, which still bore the essence of our academic studies. This all began as a light-hearted endeavor, squeezed in between exams, where we would burn the midnight oil to master the initial digital tools that could effectively generate marketing assets for businesses. Websites, graphics, and videos were both requested and crafted with minimal expenses and a great deal of dedication. These endeavors marked our first successful steps in generating the income needed to progress towards becoming a bona fide business.

Starting from scratch with no financial resources but brimming with innovative ideas, we assembled a group of talented individuals who embarked on an endeavor they weren’t entirely prepared for. We found ourselves in the confines of an attic, meticulously dividing responsibilities and initiating our initial business operations, delineating our roles in both the commercial and technical spheres. Our office consisted of sofas for answering calls and a bathroom doubling as a darkroom for photography. We were youthful, dynamic, and fueled by unbridled passion, driven by the desire to disrupt the status quo of local competitors who seemed to have mastered the art of customer acquisition. Our journey was marked by numerous setbacks, mirroring the multitude of calls we made each day, yet we persevered, secure in the knowledge that when we secured an appointment, we had a 90% success rate of closing the deal. With unwavering determination, we progressively expanded, envisioning a more spacious and functional office space to accommodate our growing aspirations.

We initially posted a business advertisement seeking individuals to assist in structuring our technical activities.

“To our delight, 20 people responded promptly. From this pool, 10 attended the first meeting, followed by 5 at the second, and 3 at the third meeting. While our initial recruitment efforts might not have been a resounding success, it’s a known fact in Italy that there is an abundance of good intentions, yet a scarcity of those willing to roll up their sleeves and dive into the work.”

We remained undeterred and made strategic hires, emphasizing charisma and competence in the candidates. This approach proved to be a remarkable success, spreading like wildfire, particularly within the vicinity of our modest suburban office. Our actions garnered keen attention from adept competitors, some of whom even sent “probes” from their companies to investigate our operations.

As demand for our services surged, so did the need for additional technical space. This led us to secure a sizable office with a commanding view of a pivotal hub in Alba, our cherished hometown. This tangible representation of LANGA (Alba) fortifies our presence, providing an architectural framework for the diverse spaces and technologies we require.

From the outset, our planning included the incorporation of technical rooms with control centers, dedicated commercial spaces, photographic studios, and training rooms tailored to facilitate business digitalization. We remained steadfast in our vision, constantly keeping a vigilant eye on what was necessary for our continued growth. As we begin to immerse ourselves in this new digital center, we find ourselves expressing gratitude* to our hometown for the invaluable support it has provided throughout our journey of growth within the city. In a manner akin to esteemed local entities such as the Ferrero Group and the Miroglio Group, both of which also originated in Alba, we remain deeply appreciative of the city’s ongoing contributions to our business development.

The year 2020 was marked by a notable lack of energy due to the global efforts focused on combating the COVID-19 pandemic. Nonetheless, it was a year during which we successfully harnessed this pause to reconsider and refine our future strategies. In contrast to the prevailing challenges, we made a strategic decision to intensify our investments in both back-end and front-end programming, resulting in the creation of new, tailored brand applications for emerging target demographics. This laid the foundation for a significant transformation, aimed at not only providing a broader range of digital services for third parties but also developing premium in-house digital solutions tailored to the specific needs of corporate clients.

In pursuit of a continuous enhancement of LANGA services on the technical front, we’ve not only formulated investment strategies for our technical departments but have also focused on strengthening our commercial network. This entails the acquisition of additional branch offices that can seamlessly align with our distinct brand identity in some of Italy’s most vibrant cities, including Alba, Cuneo, Turin, Brescia, and many others. This expanded network, both physical and virtual, is christened “Hey” and serves as the consortium overseeing the physical LANGA offices. Here, you can connect with our team of digital ambassadors who provide expert guidance and support in the marketing field.

We have experienced both successes and setbacks, contributing to the exponential growth of our group over time. This growth has enabled us to realize our dream of establishing our headquarters in Milan, Italy, a city renowned for fashion and design. In Milan, we have established key functions, including a secretarial office, an HR department, and an accounting administration center, all strategically placed to support the core elements of our organization. This centralization allows us to maintain standardized and meticulous communication with the managers of our satellite offices, ensuring that our services consistently surpass established standards.

Looking ahead, our perspective remains one of continual expansion, both in the digital and physical realms, within Italy and beyond. We are committed to pushing the boundaries of our business growth, all while focusing on enhancing the quality of the services we provide. Our commitment to constant improvement drives us to offer ever-evolving services to support your business endeavors. Now it’s your turn.